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06/16/2004 Entry: "Clients"
  Clients
In a perfect world, every job brief from the client would be accompanied by a double set of images (high res for prepress and low res for draft), pre-edited text in a comfortable length in regards to the layout and logos in a CMYK vector format.
But it's not a perfect world, and some clients don't seem to appreciate the importance of proper images in print. Or much else, for that matter.
"What do you mean it's not high res? It looks huge on my screen!"
"You can scan the logo from my business card and make it bigger, what."
"Map ah? There's one on my website that you can download.." (It was 200px wide and the street names were hard to read at 72dpi)
"What? The courier sent you a blank CD? Aiyah, I send again on Monday lah, they close early on Fridays. Oh, by the way I forgot to mention the client wants to see it on Tuesday. Lunch time, can?"
"I want you to use that MTV font for the cover. I don't know what it's called."
Asking for client approval, "It looks good. Go ahead, but make the green lighter, the headline a bit smaller, move the image of the car to the left side..."
The clincher:
"Hah? You want a brief? Just make it look nice, lah. I trust you."
The things you put up with for that one moment of satisfaction seeing your work in print. I think I'm not anal enough for this industry.
Replies: 2 comments
How about, "huh this is not what i want, can make it nicer"? "the color looks weird" Client A member 1 - "it's too dark"
Client A member 2 - "it's too light"
Posted by Nik @ 06/16/2004 06:38 PM GMT
in my past experience, the "hi-res vs low-res" issue is the hardest to explain to the client. It is a concept that layman just can't quite grasp. Actually, come to think of it, it is a toss-up between that and vector vs. raster graphics.
Posted by asoon @ 06/18/2004 02:10 AM GMT
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