LN-CC
LN-CC is a new London based retail concept consisting of an online space and 6,000sq ft brick and mortar space in East London designed by set designer Gary Card. It has seven different concept rooms - three for clothing, a book and record store, a club space with a vintage sound system for private events and a working photography studio and is linked together by a futuristic tunnel constructed from raw wood and orange acrylic.
Some of my fav AW11 looks from their brilliantly curated selection of brands - all available online - Junya Watanabe, Jil Sander, Ann Demeulemeester, Christopher Waller and Maison Martin Margeila!
From their website:
The original idea behind our project was to create an all encompassing world, combining the roots of traditional retail twinned with the progressive nature of the online boom. We wanted to achieve this in a way that has never been done before and that will, hopefully, never be subsequently bettered.
This project is more than a store, it’s an evolving platform of curated ideas encompassing clothing, music and art in both a physical and digital environment.
Images from here and here.
